'Johnnie b Loud' Competition Launch. This was Boden's first big Johnnie b competition whereby teenagers could get the opportunity to have their band's record/cd professionally produced, designed and cut.
The competition was to be promoted on the front cover and inside back of the Autumn Catalogue. It was important that the cover itself remained recognisable and whilst it should adhere to both brand and season, it should also encourage social media activity, as well as genuine positive interest.
